…Carlsberg is to end its summer concert sponsorship series with the Reading Festival on August 26.
…Gaymer Group’s premium cider K will sponsor the Time Out London Student Guide for the fourth year running.
The Institute of Sports Sponsorship is to launch the UK’s first arbitration service for sports sponsors. Last year in the UK, £250m was spent on sponsoring sport. The growth in the number and complexity of sports sponsorship deals has led to a growing number of contractual disputes whereby companies are convinced they do not get value for money.
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