Metro launches new VIP channel

London free title Metro has launched a professional content channel on its user-generated MEview platform.

The new VIP channel, which will feature a variety of celebrity interviews as well as coverage of high-profile events such as the Cannes Film Festival, has been produced by the digital broadcaster t5m.

Metro also plans to add archive content to the new channel, including coverage of the Bafta TV awards and London Fashion week, according to reports.

The paper’s digital editor, Ryan Battles, said: “This is an exciting development and partnership for Metro.co.uk. We still have fantastic user-generated video on MEview, but adding this professional behind-the-scenes footage will enhance the depth of choice for our video viewers.”

T5m also recently secured a deal with Dailymotion to launch a celebrity video channel.