Instyle.co.uk gets new look and larger MPU

Instyle.co.uk has unveiled a new look, featuring new channels and expanded sections, as well as more advertising opportunities including a larger MPU.

The site now offers a greater choice of advertising formats, including leaderboards, skys and MPUs. In addition, IPC said that instyle.co.uk is the first website to offer a larger-size MPU, measuring 336 x 600.

The redesign features expanded fashion coverage, new hair and news channels, and boosted video content.

Lewis Tucker, InStyle advertising director, said: “The new instyle.co.uk offers an exciting range of fresh commercial platforms, including an IAB first with 336 x 600 MPU sites.

“With many more opportunities for integration through video and bespoke microsites, we are looking forward to working with partners to maximise the potential of InStyle’s influential audience.”

The new-look site will be promoted in a range of IPC’s women’s magazines, such as Livingetc, woman&home, Marie Claire, Essentials, Now and InStyle. There will also be advertisements on a host of the company’s websites, including livingetc.com, marieclaire.co.uk, nowmagazine.co.uk, and housetohome.co.uk, as well as an email campaign promoting the site’s new look.