Survey finds consumers planning to replace Google with Bing

A new survey has found that 55% of consumers plan to replace Google with Microsoft’s new search engine Bing as their main search service.

News portal One News Page carried out a survey of 1,100 which found that 58% of respondents thought Google was becoming too dominant in the search market.

Around 65% of respondents liked the name Bing, while 90% said they would use the expression ‘to Bing it’ as a term for searching on the web.

Despite the positive response to Bing, 55% said Microsoft’s search engine wasn’t different enough from Google.

Marc Pinter-Krainer, founder of One News Page, said: “Microsoft has a winner in Bing and in a couple of years it may be a force to be reckoned with. Microsoft finds ways of entering late into mature markets and flexing its huge marketing muscles to grab substantial share.

“My verdict is that Bing will give Google a good run for its money, and the resulting competition in the search engine market can only be a good thing.”