Disney launches XD channel for boys

Disney has launched a new UK channel, XD, aimed at boys aged 6-14, following an initial US launch in February.

The channel, which features a mix of live-action and animated programming, replaces Jetix, formerly Fox Kids Europe, which Disney acquired on February.

Boel Ferguson, former Jetix Europe managing director, has become general manager Disney Channels UK & Ireland and is overseeing XD.

A UK production hub will be creating local original programming for the ad-funded channel.

Disney said that XD attracted 15.7 million viewers, including 6.5 million kids, across its US premiere weekend.