Virgin Media boosts its HD offering

Virgin Media has increased its high definition offering by adding four new channels to its line-up.

Living, FX, MTV Networks and National Geographic will be available in HD to Virgin’s 3.6 million customers from the end of July.

The new channels will offer programmes such as Grey’s Anatomy, Dexter and The Wire in HD, as well as documentaries and coverage of live music events.

Neil Berkett, Virgin’s chief executive officer, said: “As more homes become HD-ready, the launch of four new HD channels marks the next stage in the evolution of our pioneering TV service.

“Our line-up of HD channels and hugely popular on demand content is a unique and winning combination and we’ll continue to bring more sport, films, entertainment and documentaries to our customers.”

Virgin is making its full range of HD channels available for no extra cost to its XL TV customers.