Yahoo! Buzz, the online firm’s news recommendation site, hits the UK this week following its US launch two years ago.
Like sites Digg and Reddit, Buzz lets users vote on and share online news stories from around the web.
Its UK debut will come alongside a relaunch of Yahoo! Mail and follows last week’s redesign of the company’s homepage (see Yahoo! unveils its new homepage).
The new-look homepage features links to third-party sites and focuses on Yahoo!’s successful personalisation service My Yahoo, which allows users to add services and applications from Yahoo! and other providers.
Users are able to access third party sites without having to leave the main page and are served with targeted advertising whenever they do.
Rich Riley, senior vice president, Yahoo Europe, said: “The launch of Yahoo’s new homepage, Yahoo Buzz and our new Yahoo Mail are powerful examples of our commitment to be at the centre of life online by helping people everywhere connect with the people and things that matter most to them.”