Telegraph to launch kids mag

Telegraph Media Group is set to launch a new glossy style children’s magazine with The Sunday Telegraph.

ST Children’s Style, a perfect bound 52-page supplement, will launch on October 11 with an initial circulation of 300,000, according to reports.

The new bi-annual title, which will be distributed across London and the South East, will feature clothing trends for kids, as well as a number of high-profile contributors with accounts of their childhood.

ST Children’s Style, the fourth launch in The Telegraph‘s portfolio, will be edited by former Esquire editor Peter Howarth.

The first issue will include a profile of model and founder of the Naked Heart Foundation charity Natalia Vodianova.

In the latest ABC release, The Sunday Telegraph‘s circulation dipped by 0.5% to just under 616,000 copies in total (see ABC National Newspaper Round-Up: June 2009).