News International and News Corp in behavioural targeting talks

News International is in talks with News Corp about creating a behavioural targeting network across its properties, on sites such as MySpace and Sky.

The network would allow News International titles, such as The Sun and The Times, to share data on reader behaviour and enable brands to target across both publisher’s sites.

Martin Corke, head of digital strategy at News International, said: “We’re reviewing the opportunities within our own organisation to offer behavioural targeting, across say Sky, MySpace and Fox.

“It makes sense as we’ve got so many strong sites. We’re looking at it as an opportunity as long as it makes sense to advertisers,” he added.

The Sun and The Times joined forces in December 2007 to offer targeted advertising across their sites.

News International: 020 7782 3922 www.newscorp.co.uk