TMG signs video ad deal

Telegraph Media Group (TMG) has signed a deal with InSkin Media to offer brands a new ad format.

The new format wraps an ad around a publisher’s media player, allowing visitors to click on a brand’s ad while still viewing the video.

TMG has signed agreements with BUPA and Warner Music to run their ads across videos on Telegraph.co.uk using the InSkin ad format.

Jeff Turner, head of online sales at TMG said, “Video is an integral part of our multimedia offering on TCUK and InSkin allows us a new and innovative way to extend our commercial solutions.

“This is a highly integrated and imaginative form of advertising, which offers great brand awareness and increases TMG’s inventory without sacrificing the user experience.”

InSkin’s clients include Utarget.Fox, Dennis Interactive and the Mirror.

Telegraph Media Group: 020 7538 5000 www.telegraph.co.uk