Living’s Jade attracted over 416,000 viewers on her wedding day
Living’s controversial reality programme following Jade Goody attracted more than 416,000 peak viewers on Sunday, which was also the day of her wedding to on-off boyfriend Jack Tweed.
Almost 240,000 average viewers (a share of 0.99%) tuned in to see the episode of Jade between 8pm and 9pm last night, which was actually filmed two weeks ago when the star found out that her cancer had spread and is now terminal.
Living TV secured the rights to film Goody’s wedding, which took place at a country house hotel near her home in Essex yesterday.
Kate Jackson from ITV production company Granada Media North, who was also bridesmaid at the ceremony, filmed the wedding for Living, though no date has been set for the transmission of the show as yet.
Meanwhile, ITV1 dominated the ratings over its terrestrial channel rivals on Sunday evening, pulling in the peak audience from 6.30pm onwards, with just a short blip at 10pm.
The first instalment of Dancing on Ice attracted more than 10.1 million peak viewers and a 35.5% average audience share between 6.45pm and 8.15pm.
Wild at Heart followed with 8 million peak viewers and a slightly lower audience share of 27.8% between 8.15pm and 9.15pm, before the all-important Dancing on Ice Skate Off.
A further 8.5 million peak viewers tuned in to see Melinda Messenger finally leave the show, banking ITV1 with a 31.8% average audience share.
The commercial broadcaster’s new Piers Morgan’s Life Stories programme followed at 10pm with an impressive 4.5 million average viewers and a 23.8% audience share.
However, BBC One had its day on Saturday with Live Athletics, Let’s Dance for Comic Relief, the very first Vicar of Dibley and the channel’s popular football round-up Match of the Day.
The first of four episodes of Let’s Dance for Comic Relief with Claudia Winkleman and Steve Jones, which sees famous faces recreate iconic dance routines for charity, pulled in the highest ratings of the day with 7.2 million peak viewers.
ITV1 did manage to temporarily win over the peak audience during the second half of Ant & Dec’s Saturday Night Takeaway, which guest-starred Ricky Gervais and Take That – attracting more than 7 million peak viewers.
Friday night saw ITV1 take the lead again with the channel’s flagship soaps and popular drama Taggart – Emmerdale pulled in 7.5 million peak viewers at 7pm, while the first trip to Coronation Street banked almost 10 million.
Nine million peak viewers tuned in to see the second episode of Corrie at 8.30pm and 5.5 million average viewers stayed with ITV1 to watch Taggart at 9pm.
Overnight data is available each morning in mediatel.co.uk’s TV Database, with all BARB registered subscribers able to view reports for terrestrial networks and key multi-channel stations.