The NRS has published initial results on the readership of the Saturday issues of national daily newspapers. NRS point out that the standard AIR question and the Saturday issue readership question are different and not therefore directly comparable.
The data is to be reviewed when the question has been in use on the full sample for six months, which will be at the end of September.
SATURDAY ISSUE READERSHIP FIGURES
TITLE
DAILY AIR
SATURDAY
MALE DAILY
MALE SAT
FEMALE
FEMALE SAT
000s
000s
PROFILE %
PROFILE %
PROFILE%
PROFILE %
SUN
10001
10136
56.4
54
43.6
46
MIRROR
6876
7274
54.4
52.7
45.6
47.3
MAIL
4544
4876
50.5
49.3
49.5
50.7
EXPRESS
3328
3418
52.2
50.7
47.8
49.3
TELEGRPH
2554
3267
56.1
53.6
43.9
46.4
STAR
2063
2005
68.3
62.9
31.7
37.1
TODAY
1710
1640
53.5
51.8
46.5
48.2
TIMES
1391
1360
57.4
53.9
42.6
46
GUARDIAN
1314
1546
55.3
51.9
44.7
48.1
INDEPEND
1003
1177
62.2
56.4
37.8
43.5
FT
743
569
77
70.8
23
29.2
NRS: 071 379 0344
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