Sunday Telegraph Sport – Review

The Sunday Telegraph yesterday became the latest national paper to add a new section. The new sport section means that the Sunday Telegraph now has four sections; the main news section, the review section, the city and business and the sport. All four are broadsheet.

The changes mean that the back page of the main section is left available, and will have a new feature, Naturewatch, plus expanded weather coverage.

The sports section has 12 pages, and is described by its editor as “image- driven”. The front page was true to this; full colour photographs with no editorial. The section concentrates more on the week ahead, with many long features and articles. There are of course full details of Saturday’s results, but the articles centre on forthcoming events, such as England in the World Cup, and a preview of the Prix de L’Arc de Triomphe horse race.

This means it does not repeat the information in the Monday Telegraph, which has a separate sports section. The Monday section carries less features and gives more details of the weekend’s action.

The Sunday Times launched a new sports section on the 12 September. This is a12 page broadsheet section also. Both sports sections lead on the Bruno fight over the weekend, with the Sunday Times containing both results and articles on forth-coming results.

The Telegraph has two ads, one for the golf magazine Fore! and for digital computers, although neither are full page. The Times has two ads from Natwest, neither being full pages.