Cheltenham And Gloucester Sponsor Classic Gardening

Cheltenham & Gloucester Building Society is to sponsor Classic FM’s new Classic Gardening Forum, which launches on Saturday 2 April. The C&G sponsorship is worth £400,000 and will run for one year.

The sponsorship package includes on and off-air promotions, advertising and merchandising. There will also be promotion within Cheltenham & Gloucester branches, such as fact sheets.

Classic has also released research into viewing habits of 1,000 adults, some of whom are Gardeners Question Time listeners and some Classic FM listeners. 49% of regular Gardener’s Question Time listeners said they would listen to Gardening Forum on Classic, with 16% of all respondents saying they would.

Overall, out of the respondents, there were 58% who had never listened to Classic before, but are likely to for Classic Gardening Forum.

Contact Classic FM 071 938 3911.