A new medium is being tested in the UK, with BT as the commercial guinea pig; BT is to be the first company in Europe to run an advertising campaign on egg shells.
Brussels debated the use of eggs for advertising purposes last September, and all states apart from the UK and Ireland voted against allowing such ads. However a final decision was pending on working trials; Britain is to host the trials.
BT’s ads will appear on 13.5m eggs, sold throughout Asda and Tesco. The company carrying out the trial is Eggvert. All media sales and marketing is being handled by Holmes and Marchant.
Hello. We have downloaded cookies on your device. Some of these cookies are essential for the website to function. Others are non-essential and are used for analytics and advertising.
We need your consent for these types of cookies.
To withdraw your consent or change your cookie choices, please do this through your browser settings.
Otherwise, click OK to accept and continue.
