Compaq has signed a major sponsorship deal with Queens Park Rangers football club. The personal computer manufacturer has signed a three year contract with the club, described as the biggest in the club’s history. Compaq, which has never sponsored a football club before, takes over from smaller computer outfit CSF.
Coors Lager has announced that it is to sponsor Chelsea football team in a three year deal worth £2m. Coors will take over from Amiga.
Molson, the Canadian brewer has signed a deal worth over £350,000 to sponsor Ladbrokes’ results service during the 1994 World Cup. Results, odds and interviews will be “brought to” Ladbrokes’ shops by Molson. Ladbrokes claims it is a first of its kind in this country.
Media Jobs
Hello. We have downloaded cookies on your device. Some of these cookies are essential for the website to function. Others are non-essential and are used for analytics and advertising.
We need your consent for these types of cookies.
To withdraw your consent or change your cookie choices, please do this through your browser settings.
Otherwise, click OK to accept and continue.
