Arrid Extra Dry is to sponsor Body Heat, a new prime-time show on the ITV Network hosted by Sally Gunnell, Mike Smith and Jeremy Guscott. The show will attempt to find the fittest man and woman in Britain through a series of stamina, strength and endurance tests. The deal, worth £750,000 will, covers the nine half-hour shows, to be shown on Friday nights at 7pm. The deal was arranged by David Prosser of TSMS and Blair Krempel of Sponsorvision.
Nike is to be the sponsor of MTV Europe’s All Star Football Challenge, for the second year running. Highlights of the event will be broadcast on MTV Europe during the weekend of 24 and 25 September 1994.
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