Commercial Radio’s gross advertising revenue increased by 25.1% year-on-year in the first quarter of this year, according to the latest figures released by the Radio Advertising Bureau. Revenue for the first 3 months of 1994 totalled £43.3m.
The revenue for the first quarter of this year includes Virgin, which was not on air in the same period of 1993, as well as 13 new ILR stations which launched last year.
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