BT is proposing to test its video-on-demand service in up to 250,000 homes next year. The experiment is expected to cost about £75m and would probably be conducted in rural areas.
Viewers would choose a video from a menu on the television screen and have it sent down the telephone wire. This could happen at the same time as a conversation.
If the experiment succeeds BT would go ahead with the investment of several billion pounds needed to create a national system.
The ITC has ruled that BT can offervideo without a special licence. (Newsline 30/9) The Cable TV Association has written to the Department of Trade and Industry to ask it to prevent BT from going ahead. It says that it would be ridiculous for video-on-demand not to be seen as entertainment, and that BT is exploiting a loophole in regulations.
Media Jobs
Hello. We have downloaded cookies on your device. Some of these cookies are essential for the website to function. Others are non-essential and are used for analytics and advertising.
We need your consent for these types of cookies.
To withdraw your consent or change your cookie choices, please do this through your browser settings.
Otherwise, click OK to accept and continue.
