Commercial Radio Share And Reach Rise Again

The latest RAJAR data released today and covering the last quarter of 1993 shows that Commercial Radio has increased share and reach again – the fourth successive series of increases since the first RAJAR figures were released at this time last year.

Over the year Commercial Radio has added 1.75m listeners weekly, almost entirely at the expense of the BBC national stations. BBC Radio 1’s weekly share has dipped alarmingly from 22.4% to 17.1% over the last twelve months. The advent of the three national stations has obviously helped Commercial Radio’s cause, but listening to local stations has increased with each set of RAJAR figures – and listening to the BBC Local stations is also up over the last year (latest reach – 22%).

Classic posts its highest share yet at 2.9%; Virgin is up one percentage point to 2.2% and Atlantic is stable at 3.0%. Total Commercial Radio’s share is now up to 42.8%, its weekly reach now level with the BBC National Network at 57%.