The 1995 MTV Europe Music Awards, held on 23 November in Paris, are to be sponsored by Lee Jeans, Mitsubishi Motors, Burger King and Apple Computer.
Lee Jeans is sponsoring the event for the second year running; Lee is supporting its sponsorship with a Europe wide programme of in-store promotions and competitions. For Mitsubishi Motors, the sponsorship coincides with promotion of its new model, Carisma.
For Burger King, the MTV Europe Music Awards are its first pan-European sponsorship. Apple Computer has developed an in-store pan-European promotion as part of its sponsorship; What is Power? builds upon the theme of its ads which are currently screening on MTV Europe.
The on-the-ground sponsor of the Awards, for the second year running, is Motorola, who will be organising various activities to promote pagers as a new communications device among urban youth.
The Awards will be hosted by fashion designer Jean Paul Gaultier.
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