In other conference news – the MRG have announced two further papers which are to be presented at the conference in Barcelona, during the New Research Solutions session.
The additional papers will be entitled Sections ’95 – the research into Weekend Section Reading, sponsored by Express Newspapers, Leo Burnett and the COI; and The Measurement of TV Advertising Sales Effects Using Consumer Panel Data.
Rosemary Taylor, MRG: 0181 672 4846
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