Westminster Press In Marketing Drive

Westminster Press is to launch a new marketing campaign over the next two years, underpinned by the readership survey it is carrying out which covers all of its titles. Targeted at media planners and buyers throughout the UK, the campaign aims to increase the group’s share of national advertising revenue. It includes an NOP linked test marketing facility and the first “advertising communications menu” in place of the more traditional rate card.

Anne Blood, group advertisement director of Westminster Press said, “Today, faced with increasing competitive pressure, national advertisers are looking for more creative ways to reach their customers and this demands that media owners reassess what they provide and offer innovative solutions. As a result we have revitalised our approach”. The campaign, which will continue into 1996, also launches the research findings. The research, carried out by NOP examined the lifestyles of Westminster Press’ 4.7 million readers and covered their potential expenditure in key market sectors such as DIY, retail, grocery and household durables.

Westminster Press: 0171 820 1000