Television Round-Up – October
Revenue Revenue for October, traditionally the best month for TV revenue, was this year over the £200m mark, at £202,715,300; this is an increase of 6.4% year on year. Of this total, Channel 4 and GMTV fared best, up 18.1% and 10.2% respectively. Channel 4’s total was £45.8m, GMTV’s was £10.05m. The ITV/C4 split shows Channel 4 again improving position, with C4 at 22.6% share compared to 20.4% in 1994.
In terms of the contractors, Carlton has performed best, with a 16.31% share of revenue – up 0.99% points on the previous year; conversely LWT suffered a decrease of 1.57% points on last year to 10.2% although it did have one day less trading than last year. Amongst the other contractors, there was very little movement.
TV CONTRACTOR SHARES
| 1995 | 1994 | % Pts | |
|---|---|---|---|
| Oct | Oct | Change | |
| Cltn | 16.31 | 15.32 | 0.99 |
| LWT | 10.21 | 11.78 | -1.57 |
| Lond | 26.52 | 27.1 | -0.58 |
| Cent | 15.8 | 16.39 | -0.59 |
| Gr/Bdr | 11.51 | 10.7 | 0.81 |
| YTTV | 10.91 | 10.28 | 0.63 |
| STV | 4.95 | 4.59 | 0.36 |
| Gramp | 1.13 | 1.08 | 0.05 |
| HTV | 6.31 | 6.24 | 0.07 |
| Merdn | 11.12 | 11.84 | -0.72 |
| Angl | 7.39 | 7.35 | 0.04 |
| Wtrcy | 2.45 | 2.48 | -0.03 |
| Ulst | 1.91 | 1.93 | -0.02 |
Messages
Combined ITV/C4 messages for October were fairly static compared to last year; ABC1s and Men did not change at all; Women, down 1.8% on last October recorded the biggest decrease.
| Combined ITV/C4 Messages | |||||
|---|---|---|---|---|---|
| Hwvs Adults | Men | Women | H/Ch | ABC1 Ads | |
| Messages | 23966 39675 | 15875 | 23800 | 6965 | 14298 |
| YoY % Ch | -2.3 | 0 | -1.8 | 0.6 | 0 |
Costs Per Thousand
The only slight movements in messages year on year means costs per thousand have not gone up much more in total than revenue, which was up 6.4% this month.
| COSTS PER THOUSAND – ITV/C4 COMBINED | ||||||
|---|---|---|---|---|---|---|
| Hwives | Adts | Men | Wmn | H/W&Ch | ABC1Adts | |
| Audience | 871 | 530 | 1347 | 874 | 3239 | 1471 |
| %ChYoY | 16.3 | 16.5 | 15.8 | 17 | 16 | 15.6 |
TV VIEWING
Television viewing in October favoured ITV more than any other station; with a viewing share of 39.3% amongst individuals 4+, ITV equalled January’s share, its best so far this year. This was an increase from September’s share of 38%. Whilst BBC2 maintained its share of 10.4% , BBC1, Channel 4 and satellite stations all recorded a drop on the previous month.
Share of Viewing
| BBC1 | 31.3 |
|---|---|
| BBC2 | 10.4 |
| C4 | 10.2 |
| ITV | 39.3 |
| Others | 8.8 |
Industry News
The main news of October, without a doubt, was the award of Britain’s fifth television channel to Channel 5 Broadcasting; the consortium of Pearson, MAI and CLT.
Programming also made the news in October for ITV, with news that they are to introduce a fourth episode of Coronation Street. There was also a row over Cracker when ITV tried to postpone News at Ten; the ITC intervened and ITV had to back down.
October also saw the release of the new Establishment Survey from BARB; this showed an increase in net homes everywhere, and also that the profile of cable and satellite homes had moved more upmarket; 18% of all cable and satellite homes are now ABs. The GfK latest monitor, out in October showed satellite homes grew by 50,000 in September.