These tables show GroupM’s latest global advertising forecasts.
GroupM Global Advertising Forecasts
Media USD m, current prices
2008
2009f
2010f
North America
169,007
155,797
149,640
yoy %
-1.9
-7.8
-4.0
Latin America
22,712
24,307
26,860
yoy %
10.6
7.0
10.5
Western Europe
122,121
106,520
104,848
yoy %
-1.7
-12.8
-1.6
Emerging Europe
21,220
17,364
18,455
yoy %
12.5
-18.2
6.3
Aisa-Pacific (All)
127,329
126,818
133,583
yoy %
5.8
-0.4
5.3
North Asia
47,740
50,202
55,388
yoy %
18.1
5.2
10.3
Middle East & Africa
13,780
13,802
14,774
yoy %
20.9
0.2
7.0
World
476,169
444,609
448,159
yoy %
1.8
-6.6
0.8
Source: GroupM, December 2009
Media investment yoy %, adjusted for CPI
2008
2009f
2010f
North America
-5.4
-7.5
-5.5
Latin America
3.6
1.5
5.9
Western Europe
-4.7
-13.2
-2.5
Emerging Europe
2.8
-21.7
-0.1
Asia-Pacific (All)
1.2
-1.1
4.1
North Asia
12.0
4.7
9.4
Middle East & Africa
9.6
-5.1
1.5
World
-2.5
-7.2
-1.0
Source: GroupM, December 2009
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