FHM partners with House of Fraser to relaunch FHM Collections

FHM has tied up with retailer House of Fraser to relaunch is style flip-cover FHM Collections, which was last published in 2006.

The new issue of the lads’ magazine will feature pop singer Pixie Lott as well as British actors Jamie Bamber and Stephen Graham in a series of fashion shoots.

A four-page House of Fraser ad will also run in FHM Collections, supported by window displays in around 17 of the retailer’s leading menswear stores.

FHM editor Colin Kennedy, said: “This deal with House of Fraser with the return of FHM Collections underlines the brand’s commitment to providing fashion, style and grooming advice to its audience of dynamic young men.”

Publisher Bauer Consumer Media hopes to boost the magazine’s appeal following its fairly substantial circulation decline in the first six months of the year.

In the latest ABC release, for January and June 2009, FHM shed around 16.2% of its circulation year on year, taking its total down to 235,000 copies.