ABCe July 2009: Mail Online remains on top
Mail Online is the most popular national newspaper website for the second month in a row.
The site has grown in popularity recently and gained a further half a million unique users over the month of July, following its huge five million increase the previous month.
According to data released by ABCe, Mail Online had nearly 3 million more unique users than its nearest rival with 29.8 million. This is a YOY increase of 37%.
Guardian.co.uk was once impenetrable when it came to its popularity but has been increasingly under pressure lately, barely taking the top spot in May.
Guardian remained in second place over July, but actually lost nearly 2 million users.
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In what was once a predictable race, 2009 has also seen Telegraph.co.uk and Sun Online take the top spot. In January this year Guardian.co.uk very nearly made it past the 30 million mark but has since failed to build on that peak in traffic. The website has still has grown YOY by 23%.
Throughout June and July the ranking of the ABCe audited national websites hasn’t actually changed, with only three of the sites building on their traffic from June. Telegraph.co.uk remained in third place but lost over half a million unique users. In March this year the website came out on top, since then it has lost only 1.3 million users, bringing in 26.4 million over July.
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Sun Online gained 20,000 unique users over July, reporting a total of 25 million. The News International site was briefly on the top in February with 27 million unique users but has since slid down to fourth place.
Times Online remained in fifth place but actually lost just under 2.5 million people over July. Although the website has seen higher popularity it still has a healthy YOY rise in users of 13%. Mirror Group gained a few thousand new users over July totaling 10.4 million, also keeping it in sixth place.
Indpendent.co.uk had a total of 8.3 million unique users in July.
*ABCe defines Unique User Browser as “The total number of unique combinations of a valid identifier, Sites may use (i)IP+UserAgent, (ii) Cookie and/or (iii) Registration ID.” Note that where USERS are allocated IP addresses dynamically (for example by dial-up Internet Service Providers), this definition may overstate or understate the real number of individual USERS concerned.
More online data is available in the online database.