RSA Advertising became Cinema Media last Friday, as part of a restructure and relaunch aimed at making the company more product focused. National sales director Katrina Hill has been promoted to group sales and marketing director, she will take responsibility for national sales, video and regional sales. National sales executive, Julia Cunningham, has been promoted to head of client sales to oversee a new department.
Cinema Media hopes to extend advertising in foyer TV monitors and local listings leaflets as well as develop sponsorship, sampling and other promotional activities. A new Cinema Handbook for advertisers and agencies will be published next month.
Cinema Media’s holding company will retain the name RSA Advertising.
Cinema Media: 0171 439 9531
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