Mediaserve, Amra’s parent company, has taken a controlling interest in Manchester-based SMS (Sales and Media Services). SMS is a contractor to Independent Radio Sales, representing London Radio, Kiss FM, East Anglian Radio Group and Atlantic 252, as well as publications such as The Radio Times and Time magazine.
Mike McCormack, chief executive of Mediaserve and Amra commented, “This agreement is part of Mediaserve’s long-term plan to grow its business laterally. Regional marketing is our area of expertise and we have the ability and experience to represent every medium at a local level.”
Amra claims to represent over 30% of all UK regional dailies and is now the largest single buying unit for the regional press in the UK.
Amra: 0171 850 1000
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