ITV1’s new real-life documentary series 7 Days on the Breadline battled it out with BBC One’s new real-life entertainment show in the 9pm to 10pm peak-hour ratings war last night.
The first episode in the three-part 7 Days on the Breadline series, which saw former Spice Girl Mel B, ex-rugby union player Austin Healey, fashion guru Trinny Woodall and actor Keith Allen experience life on a council estate in Leeds, just managed to pip BBC One to the top spot with 3.7 million average viewers and a 16.4% audience share.
Last night’s episode of Around the World in 80 Days, meanwhile, managed to steal the peak audience away from ITV1 in the final fifteen minutes with a high of 3.8 million viewers but secured a slightly less overall 15.9% share and 3.6 million viewers.
The second episode of the new six-part series that follows six pairs of celebrities as they embark on a global relay race ahead of this year’s Children in Need lost around half a million viewers on last week’s debut episode, which claimed the top spot with 4.3 million peak viewers.
Elsewhere, Five’s ever-popular CSI: Miami pulled in a high of 2.6 million viewers and a 11.5% average audience share, putting it well ahead of the remaining two terrestrial channels during the all-important prime time slot.
BBC Two’s Horizon – The Secret You and Channel 4’s The Force, meanwhile, attracted an equal 1.3 million average viewers. However, BBC Two just claimed fourth place with a 6% share over Channel 4’s 5.9% average share.
Overnight data is available each morning in mediatel.co.uk’s TV Database, with all BARB registered subscribers able to view reports for terrestrial networks and key multi-channel stations.