Pearson Takes Over New York’s Zipper

The electronic sign over Times Square, known to New Yorkers as the Zipper, and operated by the newspaper New York Newsday since 1986, has been taken over by Pearson, who have signed an initial two-month lease, with an option to extend for a further two years. It took over the sign hours before the New Year, and will run FT headlines and advertising for the Economist and Penguin authors