Facebook to open up user data for advertisers

Facebook has changed its privacy policy in order to share more user information with advertisers.

The social networking site has amended its policy in a bid to make the site more user-friendly and extend the types of user data it can share with advertisers.

A Facebook representative said the new information would mean advertisers could benefit from “conversion tracking”, which is a system that measures the effectiveness of their ads and helps to make them more relevant.

The site will add users’ location to the content that is already put together from users’ profiles and Facebook usage.

Users who have an open profile may also see their wall posts and news feeds appearing on search engines as a result of Facebook’s latest changes.

The social network has given users a seven-day period to comment on the new policy.