Online video views hit new high in September
Online video viewing continued to reach record levels in September with nearly 26 billion videos being watched by US users, according to latest data from the comScore Video Metrix service.
The new report found that more than 168 million internet users watched online videos during the one-month period in the US, with Google sites making up more than 40% of all videos viewed.
YouTube accounted for 99% of all Google’s videos, which delivered around 10.5 billion online videos altogether in September. Hulu came in second place after Google with 583 million videos, followed by Fox Interactive Media with 547 million videos viewed.
In September, more than 168 million viewers watched an average of 154 videos, with Google sites attracting over 126 million unique viewers (82.7 videos per viewer), followed by Fox Interactive Media with 58 million viewers (9.4 videos per viewer) and Yahoo! Sites with 57 million viewers (7.5 videos per viewer).
Overall, 84.8% of all US internet users watched online videos during the month. The average online viewer watched around 9.8 hours of video content and the duration of the average online video was 3.8 minutes.
Around 125.5 million viewers watched an incredible 10.3 billion videos on YouTube.com (82.4 videos per viewer), while 45.6 million viewers watched 424 million videos on MySpace.com (9.3 videos per viewer).
This compares to Germany’s 36 million online video users, who watched around 6.4 billion videos – an average of 178 videos per viewer – in the previous month.
Google sites also lead the way in Germany, up 45% year on year in August, again driven by the popularity of YouTube.