Virgin partners with TiVo to launch next generation TV platform

Virgin Media has teamed up with the US digital video recorder company TiVo to deliver broadband services via HD set-top boxes.

The exclusive deal will see TiVo develop a next generation TV platform for Virgin, which will feature a converged television and broadband interactive interface.

Virgin will distribute TiVo’s co-branded services and technology in the UK next year.

Neil Berkett, Virgin Media’s CEO, said: “TiVo’s proven track record of innovation, strength of its patented technology and experience in developing best in class user environments, make it an ideal strategic partner for Virgin Media as we move aggressively to bring our next generation TV service to market.

“The superiority of our fibre optic network combined with TiVo’s capabilities, will allow us to offer consumers the most significantly advanced and compelling TV service available in the UK, and we believe it will do to the TV market what Virgin Media has done to the high speed broadband market.”

Virgin Media said the new platform will offer customers “the ultimate one-stop-shop for in-home entertainment”.