Mobile Case Study: Department for children, schools and families book giveaway

Department for children, schools and families worked with Incentivated and the Arts Council to encourage parents and carers to enjoy books with children from an early age by offering a free book per household.

Client: Department for children, schools and families

Target Audience: Parents and carers of young children

Medium: TV ads featured a prominent text call to action (text BOOK along with their name, house no and postcode to 80800) to receive a free book. Advert ran on daytime TV across 34 channels for four weeks.

Conclusion: Almost 250,000 people texted, with 8,500 received on the first day alone. This represents 32% of UK households with pre-school age children.

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For more information please contact Incentivated or visit the Incentivated website.