Mobile Case Study: MTV Engine Room

MTV wanted to drive traffic to its Engine Room wap site, to encourage them to enter the HP Notebook Design Contest.

Client: Viacom Brand Solutions International

Target:Design savvy mobile phone users

Medium: MTV partnered with AdMob to leverage the scope of the mobile ad network’s user base. 24 day campaign pan-European drove traffic to six country-specific mobile sites using eye-catching display banners and local-language text links on iPhone and across all other handsets.

Conclusions:The campaign AdMob delivered 11 million + impressions and generated tens of thousands of clicks. The iPhone proved a responsive medium, with an average CTR of 1.2% in the UK.

View the full case study here:

For more information please visit the AdMob website.