Loot And The Exchange In Sponsorship Deal

Loot, the free ads paper and a new programme on ITV, The Exchange, will be teaming up in a sponsorship deal which brings Loot into broadcast TV for the first time. The Exchange, which starts on Sunday 23rd April, links people up to exchange goods and services. Participants can register anything from a toaster to a holiday, and in the first programme a Rolls Royce is offered.

Sarah Green and Mike Smith will host a series of ten 30-minute programmes of The Exchange which is made by Central, and brought to the Network by Carlton TV.

Icky Hasnain, Marketing Manager at Loot, said: “The Exchange is to television what Loot is to publishing – both offer the British public a chance to get their goods on the noticeboard. This sponsorship is a tailor made opportunity for Loot to tie-up with a highly suitable programme”.

For further information:

David Prosser, Head of Sponsorship at Carlton UK Sales on 0171 615 1598 or Icky Hasnain, Marketing Manager at Loot, on 0171 625 0266.