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Television Viewing Round-Up: January 2010

Television Viewing Round-Up: January 2010

Televisions

The latest television viewing figures, for January 2010, show that BBC One and ITV1 both suffered slight year on year declines in their viewing shares.

BBC Two, Channel 4 and Five were also down on January 2009.

Other channels managed to record a 2.3% increase, however.

All Viewing

BBC One’s share of viewing was down slightly, by 0.1 percentage point to 20.7%, while ITV1 was down 0.3 percentage points to 17.7%.

January saw the return of Dancing on Ice to ITV1’s Sunday evening line-up, and it kicked-off with a peak audience of 9.5 million viewers.

BBC Two fell 1.2 percentage points year on year to 6.9%, the largest decline when looking at all homes, with Channel 4 down 0.3 percentage points to 7.3%.

A 0.5 percentage point decline means that Five’s viewing share now rests at 4.2%.

Other channels were up 2.3 percentage points year on year to 42.4%.

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Digital Viewing

In digital homes, ITV1 and BBC One recorded increases in share, with BBC One up 0.7 percentage points to 20.1% and ITV1 up 0.3 percentage points to 17.2%.

Channel 4 was also up slightly, by 0.1 percentage point to 7.2%.

Five’s share fell 0.3 percentage points year on year to 4.2% and BBC Two was also down, by 0.7 percentage points to 6.5%.

Other channels’ viewing share remained static in digital homes.

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Sky and Freeview Homes

BBC One was the most popular terrestrial channel in both Sky and Freeview homes, with a 23.7% share in Freeview homes and a 17.5% share in Sky homes.

ITV1, meanwhile, has a 19.2% share in Freeview homes and a 15.4% share in Sky homes.

Other channels have a 51.7% share in Sky homes and a 33.7% share in Freeview homes.

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Data to form this report can be found in the Television database. For any assistance please contact the helpdesk on 020 7439 7575.

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