Ad Agencies Would “Suffer Under Labour”

Ogilvy & Mather has published an in-depth study called The Devil Is In The Details which examines what life might be like for business under a Labour government.

Overall the study concludes that life under Labour will not be significantly different from life under the Conservatives. Broad economic policy will remain the same, but radical changes will come from Labour’s plans for employment and training, competition and communications. As a result the study predicts tighter controls on the advertising industry; a rapid and sudden expansion in the information superhighway, which will force businesses to look at new ways of talking to customers; imitators being favoured over innovators, as a result of new competition rules; a rapid expansion in the training services market.

David Muir, co-author of the report, said: “Training and communications markets will benefit under Labour. Whilst others – like advertising and utilities – will be reined back. You can no longer say that Labour is bad for business. They will be for some. If you are low-tech, low skill, low paying and unpopular don’t expect any favours from them. But if you’re hi-tech, high skilled and popular with the public you’re onto a winner.”

The details of the study will be presented to Ogilvy and Mather’s clients over the coming months.

For more information contact Jane Rayner: 0171 345 3353