IPC magazines has announced an exclusive advertising venture with Cussons UK, the toiletries manufacturer.
Imperial Leather for Men launches in November and Cussons are promoting the product to women as potential buyers of the product. The campaign starts in the November 11 issue of Woman’s Own and the December issue of Woman & Home. The campaign comprises five display advertisements, five teaser advertisements and a double page spread competition.
Helen Slater, advertising manager at IPC said: “Cussons launch is an excellent example of how to use magazines imaginatively.”
IPC Magazines: 0171 261 6575
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