US online video viewing falls slightly in April
April data from comScore shows that 178 million US internet users watched online video during the month, down from 180 million in March.
Overall, US internet users watched 30.3 billion videos in April – down from 31.2 billion the previous month – with Google Sites (including YouTube) ranking as the top video property with 13.1 billion videos – 43.2% of all videos viewed.
Hulu was second with 958 million videos – 3.2% of all online videos viewed. Microsoft Sites was third with 644 million (2.1%), followed by Viacom Digital with 384 million (1.3%) and Yahoo! Sites with 371 million (1.2%).
eMarketer recently forecast that online video adspend will grow an impressive 48% this year – the largest growth in any online format.
An average of 171 videos per viewer were watched during April, with Google Sites attracting 136.3 million unique viewers during the month (96 videos per viewer), followed by Yahoo! Sites with 49.5 million viewers (7.5 videos per viewer), and Fox Interactive Media with 43.8 million viewers (7.3 videos per viewer).