A third generation media specialist, Optimum Media Direction, is being developed by New PHD, the media company of AMV BBDO, and BMP DDB. Launching in 20 European countries, it intends to meet the challenges of today’s new media technology.
Optimum Media Direction will offer a network comprising of media activities such as strategy, planning, buying, new media and sponsorship. It also has the resources to provide research and media tools and believes in the high level of creativity of its specialist staff.
Tim Cox will be chairman of Optimum Media Direction and will be responsible for UK co-ordination.
New PHD: 0171 446 0555 BMP DDB: 0171 258 3979
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