The National Action Team (NAT) will be launching the first ever regional press induction course for advertising agency executives on November 22. The course will run quarterly in 1997 and will be held at the Newspaper Society’s offices at Bloombury House, London.
Chris Stanley, marketing director at the Newspaper Society, said: “Many executives starting out in advertising agencies will admit to having little or no real understanding of the power of the regional press and how the medium works.”
Newspaper Society: 0171 636 7014
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