New York Times is top online newspaper in the US
The New York Times was the top online newspaper in the US in May, according to new comScore figures.
The site had more than 32 million visitors and 719 million pages viewed during the month, with the average visitor viewing 22 pages of content.
Tribune Newspapers was second in terms of audience with 24.8 million visitors, followed by Advance Internet (18.1 million visitors) and USA Today sites (16.8 million visitors).
In total, more than 123 million Americans visited newspaper sites in May, said comScore, representing 57% of the total US internet audience.
The report also reveals that the average cost per thousand impressions on online newspaper sites was $7; nearly three times the average CPM for the total US internet at $2.52.
Jeff Hackett, comScore senior vice president, said: “Online newspapers represent premium inventory for advertisers.
“ComScore research conducted last year for the Online Publishers Association showed that visitors who are exposed to display ads on news sites are more likely than average to visit the advertiser website, are heavier online buyers and tend to have higher household income. Online news publishers are also leading the way in the use of newer display ad formats, which are aiming to create a richer, more engaging experience for consumers.”
According to a study published by comScore in March which questioned consumers about which features they would be most likely to use if they owned an iPad, 34% would use the device to read newspapers and magazines.