Economic consultancy London Economics and the Bozell agency group are launching a joint venture called Marketing Development Audits (MDA) which will attempt to measure the effectiveness of advertising and other types of marketing.
Econometric techniques, which will be able to leave out factors such as sales promotions, will be used to assess campaigns in terms of cost-effectiveness and reach of target audience.
London Economics: 171 446 8400
Bozell: 0171 836 3474
Media Jobs
Hello. We have downloaded cookies on your device. Some of these cookies are essential for the website to function. Others are non-essential and are used for analytics and advertising.
We need your consent for these types of cookies.
To withdraw your consent or change your cookie choices, please do this through your browser settings.
Otherwise, click OK to accept and continue.
