More TVs, More Videos – Establishment Survey June 96

According to the latest Establishment Survey many more ITV Households have 3+ sets in their homes compared to last year – just over 4.5m, up 14.82%. Most homes now have 2+ sets (13,445,000). Following in the same vein ownership of 2+ videos has shown the largest increase amongst all equipment – up 15.20% to nearly 3m, whilst households without any video at all have fallen by 11.33% to just under 4m.

Equipment Ownership

Overall, in terms of numbers, Net Households have increased across all areas, with the largest increases in the East and London areas – both up nearly 50,000. The network total has increased 225,000. In terms of the percentage breakdown of households again the East has shown an increase – up 2.29% points on last year to 6.70% of the total. Border and Wales and West are the other main growth areas. The areas losing out the are South/South East/Channel Islands, down nearly 1%, and Yorkshire, down 0.7%.

Net Households & Shares

The complete Establishment Survey will be available on MediaTel later in the month.