Carlsberg Export this week signs a deal with C4 to sponsor Italian Football. The deal worth about £1m will last one year and will tie the lager to 2 weekly programmes – Football Italia on Sundays and Gazetta Italia on Saturday mornings.
WH Smith is to sponsor a new music series on Virgin 1215 called Classic Tracks, in a £500,000 package. Classic Tracks is a 4 hour Sunday show launching next month. WH Smith already sponsors Classic FM’s album chart.
TWA is to sponsor Metro Traffic local traffic reports on 15 London and Home Counties radio stations until 13 December.
Lombard Motor Finance is to sponsor Spinning the Globe, a Central TV documentary for the London-Sydney Car Marathon. Lombard Motor Finance is the main sponsor of the marathon.
LA Gear is to sponsor MTV’s A Model Conversation during the Style Weekend broadcast on 18 and 19 September.
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