BARB has launched a new service which fuses the MORI Financial Survey with the BARB Audience Measurement Panel.
The MORI financial survey provides in-depth information on a range of financial services including current account holders, postal savings and the value of savings, stocks and shares, as well as mortgages, credit cards and personal pensions.
It is now possible to have analyses of the viewing behaviour of people with any of these financial services. A list of variables is available from MFS or BARB.
RSMB Lorraine Gardener 0712406779
RING MFS ALISTAIR WHITMORE 071 928 5955
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