According to the latest Independent Television Commission (ITC) report, cable television penetration has reached its highest rate ever for a July quarter, up 0.3% to 21.3%, in what is traditionally a poor season for TV viewing.
Cable service penetration – homes which take either TV or cable or both – remains just above 30% at 30.3%, down 0.3% on the April 96 figure.
There are now 114 operating franchises, up only 6 on the previous period and 22 up on the same period last year.
The number of Broadband homes passed has increased at virtually the same rate as homes connected up 8.7% and 8.1% respectively on the previous period.
Cable telephone connection have grown at almost twice the speed of TV connections up 13.8% to 1,857,494.
The statistics are summarised in the following table:
Cable Statistics for 1 July 1996
Jul-96
Apr-96
Jul-95
No. of operating franchises
114
108
92
Broadband homes passed
7.15m
6.58m
4.96m
Cable service penetration
30.3%
30.6%
n/a
Homes connected (TV)
1.52m
1.42m
1.04m
TV penetration
21.3%
21.6%
21.0%
TV subs as % of TV homes
6.51%
6.09%
4.66%
Telephone lines installed
1.85m
1.62m
1.03m
Average penetration
21.3%
21.6%
21.3%
ITC: 0171 306 7743
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