RAJAR data for the second quarter of 1993 sees commercial radio increase its share of listening from 37.4% to 38.9%. Following further analysis, the RAB is claiming a share of over 40% once the first figures for Virgin 1215 are taken into account. Virgin’s figures are included in “Other Listening” (3.9% share) and are also published separately (2.2%). Virgin was on air for seven of the thirteen week survey period.
Share of Listening (%).Commercial v BBC
84
86
87
88
90
91
92
92
93
93
W4
W2
W4
W1
W2
IR (%)
28
28
28
31
35
38
36
38
37
39
BBC
69
68
66
64
61
58
56
58
59
57
Analysis of share of listening shows that while the BBC is making ground in local radio (up to 11.3% from 9.5% at the end of 1992, its flagship stations have fallen back sharply.
Radio 1’s 22.4% share of Quarter 4 1992 (the first RAJAR) is down to 19.9% now while Radio 4, which rose to 11.6% earlier in the year slips back to 10.2% Will this cause any re-think on the proposed 24-hour news channel ? The threatened Radio 5 retains a 1.9% share
Classical music interest remains very steady- both Radio 3 (1.3%) and Classic FM (2.7%) are down 0.1 percentage point
Share of Listening (%)
IR and BBC National stations
YEAR
84
86
87
88
90
91
92
92
93
93
W4
W4
W2
W4
W2
W4
IR (%)
28
28
28
31
35
38
36
38
37
39
R 1
28
27
25
25
24
23
22
22
21
20
R 2
20
19
18
18
14
13
12
13
13
13
R 3
2
2
2
2
2
2
2
1
1
1
R 4
12
11
12
12
12
11
11
11
12
10
R 5
1
1
1
1
2
2
BBC Loc
7
9
9
8
8
8
8
10
10
11
Other
2
4
4
3
5
5
7
4
4
4
Atlantic
4
3
3
Classic
3
3
3
Virgin
2
Weekly Reach Trends (%)
Year.
84
86
87
88
90
91
92
92
93
93
W4
W4
W2
W4
W1
W2
ILR
42
45
47
43
52
53
52
53
53
53
Rad.1
44
45
42
39
41
40
38
36
35
34
Rad.2
35
35
33
28
24
22
21
22
21
20
Rad.3
8
9
8
8
7
6
7
5
6
6
Rad.4
21
22
22
20
21
20
20
19
20
18
Rad.5
6
8
9
8
9
9
BBCLoc
16
21
21
18
17
18
17
20
21
22
Other
7
10
11
9
13
14
17
13
11
12
Atl 252
9
8
8
Classic
9
10
10
Virgin
7
ALL
92
86
91
90
91
91
91
89
89
88
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